Kallen specializes in helping photographers craft compelling stories, expand their online presence, and attract high-quality leads through strategic social media content and engagement. She thrives on staying ahead of evolving social media trends, mastering Pinterest SEO, and decoding those pesky ever-changing social algorithms to ensure her clients stand out in a crowded digital landscape.
Her experience includes working as a social media manager, content creator, and copywriter for Esther Perel Global Media, where she played a key role in doubling the brand’s following through thoughtful content planning and audience engagement. At The Civics Center, she developed innovative social campaigns to engage high school students and drive youth voter registration. Kallen has also implemented lead-generating approaches for wedding planners and clothing boutiques, delivering methods that resonate and drive real results.
As a filmmaker with an artistic eye, Kallen understands the importance of a cohesive and thoughtfully curated aesthetic. She’s here to take the weight of digital presence off your shoulders—building your audience, attracting clients, and driving growth—so you can focus on your craft with confidence.
She took work off my plate, which let me focus on the things I love—and that brought in way more profit. She’s not just talented—she creates space for honest conversations about what’s working and what’s not, in a way that feels good and productive. Having that trust and safety with your social media person is extremely important.