Let’s be real—SEO is one of those necessary evils of running a photography business. You know it’s important, but between editing, client emails, and trying to remember to drink water, who has time to optimize blog posts and research keywords? That’s where a virtual assistant for SEO comes in. A VA can take the SEO weight off your shoulders, making sure your website is discoverable, your blogs are ranking, and your Google My Business is working for you—not just sitting there collecting digital dust.

Let’s break it down.

Optimize Your Google Business Profile for Better Search Rankings

Your Google Business profile is like a first impression for search engines. If it’s neglected, you’re missing out on potential clients who are searching for photographers right now. A VA can help by:

Updating your listing regularly – Adding your best images, keeping your business hours accurate, and ensuring all info is up to date.

Consistently asking for reviews – Reviews boost credibility and SEO rankings. Your VA can help request these on your behalf or set up a review request as part of your photo gallery delivery workflow (which we HIGHLY recommend).

How a Virtual Assistant Can Help You Blog for SEO Success

You’ve probably heard that “blogging is good for SEO,” but why? Google loves fresh, helpful content, and a well-optimized blog can bring in potential clients searching for your services. A VA can:

Step 1: Research the Right Keywords to Get Found

Rather than just guessing what people search for, a VA can:

• Verify keyword search volume in Ubersuggest (so you’re not writing about something no one is looking for).
• Choose long-tail keywords (e.g., San Diego Wedding Photographer instead of just Wedding Photographer) to attract the right clients, not just more traffic.
• Use Google Auto Complete—when you start typing a search into Google, it generates search suggestions based on real searches. This can help you identify exactly what potential clients are looking for. Like this:

Step 2: Write & Format Blog Posts That Rank on Google

Once you have a solid keyword, your VA can craft a blog post that Google loves. That means:

• Writing 1000-2000 words (Google takes you more seriously when you go in-depth).
• Naturally using the keyword you’ve selected (without sounding like a robot).
• Structuring content with headings (H2, H3, etc.) and images for readability.
• Linking to internal blogs and external relevant sites to boost credibility.
• Making sure your blog is mobile-friendly because, let’s be honest, most people are Googling from their phones.

Step 3: SEO Tweaks That Make a Big Difference

After writing the post, they’ll ensure:

• Your selected keyword is in the title, URL (slug), and first sentence.
• The keyword has been included in an H2 header.
• There is an SEO-friendly meta description (so people actually click).
• Image file names & alt text are optimized (e.g., instead of DSC_0153.jpg, it’ll be san-diego-wedding-photographer.jpg).

This level of optimization tells Google, “Hey, this blog is legit,” and boosts your chances of ranking higher.

Pro Tip: Instead of blogging every single wedding/session with titles like “Sarah & James’ Blue and White Garden Wedding,” focus on writing 1-5 thoughtful, well-researched, and optimized blog posts about topics your clients are actively searching for. Example? “Best Garden Wedding Venues in Illinois” is way more likely to bring in organic traffic than another wedding recap.

Website SEO: Small Fixes That Bring in More Clients

Beyond blogging, a VA can also clean up your website SEO so Google understands exactly what you do and where you do it. That includes:

• Optimizing images – Every image should have alt text that describes the content and includes relevant keywords. (Want to do it yourself? Try this handy little helper – just drag and drop or upload the image and it will give you alt text in seconds!)
• Fixing text tags – Your VA will ensure each page has only one H1 heading that clearly defines what the page is about (e.g., Virtual Assistant Services for Photographers instead of something vague like Welcome to My Site! or Hi, I’m Jen!).
• Regular updates – Google rewards active websites. A VA can refresh content, update service pages, and keep your site from looking abandoned.

How a Virtual Assistant Can Help With Your SEO Strategy

Let’s face it—SEO is not a one-and-done task. It requires consistency, strategy, and way more patience than most of us have. A VA can take it off your plate, making sure:

• Your Google Business Profile is regularly updated and receiving new reviews consistently.
• Blogs are written & keyword-optimized (and if you’re using WordPress or Showit, make sure Yoast SEO is turned on—this tool helps you get the green light on both readability and SEO score – see below!).

• Your website stays SEO-friendly without you lifting a finger.

Translation? More organic traffic, better leads, and less SEO stress.

Let a VA Handle SEO—So You Can Focus on Photography

If you’re tired of trying to figure out SEO on your own (or just ignoring it completely), hiring a VA is the easiest way to optimize your online presence without spending hours of your own time on keyword research and backend tweaks. We’d love to help, let’s chat!